Smithers adds Tire Engineer and Industry Veteran to Technical Consulting Team

As part of its ongoing dedication to investment in expertise, Smithers Rapra has welcomed tire industry engineer Brad Wurst to its technical consulting team in North America.

Brad has almost 30 years of experience in tire engineering, with special expertise in tire development and product performance prediction and enhancement. Most recently, he worked as a senior engineer of commercial tire development at a major tire manufacturer where he developed an on-vehicle testing to duplicate tire conditions from the field.

In addition to his strong technical background, Brad has proven experience in project planning and management. His work focuses on providing specific guidance that address clients’ development and quality challenges and working with clients to develop action plans to implement solutions that address their needs.

“Brad has had a long, successful career in tire development and analysis, and he has a strong understanding of the needs of major tire manufacturers,” said James Popio, Vice President of North American Operations, Smithers Rapra. “He will provide significant value to our current and prospective clients through our consulting advice, analysis, and reporting.”

The hire marks another success following a year of great strides in service of the global tire industry. Smithers is in the midst of an expansion of its Tire & Wheel Testing Laboratory in Ravenna, OH to accommodate a new Flat-Trac CT Plus system. The new machinery allows Smithers to test most passenger car and light truck tires on the market with accurate and repeatable measurements of tire force and moment properties under steady-state and dynamic conditions. In addition, Smithers has recently expanded their tire testing capacity at their Suzhou, China Tire and Wheel testing laboratory by 35% and added new testing areas and an event center at its winter proving grounds in Brimley, MI.

To work with Brad or discuss how he can support tire development or quality goals, get in touch at 330-762-7441 or