The Future of Disruptive Technologies in the Tires Industry to 2035

This major new report identifies and profiles the top technologies affecting the global tire industry over the next 20 years. Over 1.5 billion tires are currently produced each year, valued at $190 billion. By 2019 this will reach over 2 billion units at $270 billion and move a slow paced industry closer to rapid change.


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Product detail
Product type: Market report
Date of publication: 13 Oct 2014
Product format: Hard Copy, Online
Number of pages: 126
Number of tables: 50
Number of figures: 4

The Future of Disruptive Technologies in the Tires Industry to 2035 provides an in-depth insight into the technologies that will drive this growth. It focuses on environmental issues and sustainability, the rise of new economic powerhouses, burgeoning but ageing populations and increasing urbanisation. This essential report provides exclusive analysis of key trends and technology forecasts that will shape the future of the industry.



  • Thorough definitions and descriptions of the disruptive technologies that could impact the global tire industry
  • An assessment of the potential impact of the top 26 disruptive technologies in the industry over the next 20 years 
  • Exclusive technology forecasts clearly illustrated with tables and scorecards


Using an extensive cycle of primary and secondary research, The Future of Disruptive Technologies in the Tires Industry to 2035 has been compiled from many sources including technical, trade and patent literature and interviews with experts from both the tire industry and the important external technologies identified as having an impact. The objectives of this study are to identify and assess those changes which are going to have the most impact on tire production and use in the period up to 2035. From an initial list of over 100 potential topics, experts evaluated and reduced this to 19 topics made up of 36 different technologies. These were subjected to further investigation and finally resulted in the key 26 technologies based on their impact and chances of success and provide the basis of this unique and in-depth report.


  • Identify and the understand the impact of the top 26 disruptive technologies in the industry over the next 20 years
  • Gain insight into the key trends affecting the tire industry
  • Get the latest market data and analysis based on primary and secondary research to plug straight into your business plan and forecast your future strategy with confidence


  • Raw material suppliers
  • Rubber, chemical and equipment suppliers
  • Tire manufacturers
  • Tire fillers and additive suppliers
  • Industry consultants and analysts


  • An electronic version of the report in PDF format. You may add a hardcopy version (mailed to you)
  • 20-year market forecasts
  • Analyses of key trends, strategic market forecasts and original data


Table of Contents

Executive Summary

Key Technologies

  • Enabling technologies
  • Sustainability
  • Biotechnologies
  • Computing power and cost, sensors and RFID
  • Battery and energy technologies
  • Modelling and simulation
  • Bio-sourcing of monomers
  • Tire-specific technologies
  • Bio-sourcing of monomers
  • Improved natural rubber strains
  • Self-sealing tires
  • Thinner inner liners
  • Bio-sourced butadiene
  • Bio-sourced isoprene for polyisoprene
  • Smart tires
  • Bio-oils
  • High aspect ratio tires
  • Non-pneumatic tires
  • Bio-sourced iso-butylene
  • Epoxidised natural rubber
  • Devulcanisation
  • Alternative natural rubber plants
  • Bio-fllers
  • Bio-sourced isoprene for butyl rubber
  • Continuous mixing and extrusion
  • Bio-sourced carbon blacks
  • Evolutionary or low probability of success technologies

Introduction and Methodology

  • Objectives
  • Scope
  • Methodology
  • Definitions
  • Disruptive technologies
  • Evolutionary (sustaining technology)
  • Impact
  • Sustainable development
  • BRIC nations
  • Rolling resistance
  • Silica
  • Green and energy tires
  • Smart, intelligent, cyber and adaptive tires
  • Autonomus veicles
  • Bio-materials and bio-sourced materials
  • Abbreviations

Key Drivers and Trends

  • Introduction
  • World economies
  • World demographics
  • Resource availability and security
  • Environmental issues
  • Trends in vehicle design and use

Tire Industry Structure and Trends

  • Tire companies
  • Raw materials and the supply chain
  • Elastomers
  • Reinforcing fillers
  • Carbon black
  • Precipitated silica
  • Tire cords
  • Plasticisers/processing oils
  • Chemicals
  • Tire construction and manufacture

Tire Trends Over The Next 20 Years

  • The journal Tire Technology International
  • Reifen awards 2014
  • IQPC survey results 2012
  • Michelin
  • Statements
  • Patents
  • Pirelli
  • Statements
  • Patents
  • Tirestone (trucks)
  • Statements
  • Bridgestone
  • Patents
  • Goodyear
  • Patents
  • Continental
  • Patents
  • Hankook
  • Patents
  • Cooper tire
  • Patents

Disruptive Technology Forecasts

  • Enabling technologies
  • Biotechnologies
  • Sensor and RFID technology
  • Computing power and cost
  • Computing power, sensors and autonomous vehicles
  • Battery technologies, energy capture and harvesting
  • Modelling and simulation
  • Alternative fuels and electric vehicles
  • Shale gas and fracking
  • Specific tire industry topics
  • Bio-sourced monomers
  • Algal sources
  • Bio alcohols
  • Bioethanol
  • Biobutanol
  • Bio 2,3 butanediol
  • Butadiene
  • Bio-styrene
  • Bio-iso-butylene
  • Bio-isoprene
  • Bio polyamides (nylons)
  • Summary and scorecards
  • Scorecards for disruptive tire technologies related to biosourcing of monomers
  • Improved and alternative natural rubbers
  • Improved strains of natural rubber
  • Alternative natural rubber plants
  • Modified natural rubbers
  • Tire-mounted sensor technologies
  • Tire pressure monitoring systems (TPMS)
  • Tire-mounted systems (TMS)
  • Tire pressure maintenance systems
  • Smart, intelligent, cyber and adaptive tires
  • High aspect ration tires
  • Non-pneumatic tires (NPTs)
  • Reduced rolling resistance technologies (RR)
  • Low rolling resistance technology
  • Applicability to different tire parts
  • Applicability to different tire types
  • Silane coupling agent
  • Further developments
  • Heat recovery (instead of reducing rolling resistance)
  • Tire recycling
  • Material loss due to tire wear
  • Recycling of end of life tires (ELTs)
  • Re-usable fine rubber powder from granulation
  • Devulcanisation
  • Ultrasonic devulcanisation
  • Thermal processes
  • Thermo-mechanical process without chemical agents
  • Thermo-mechanical process with added chemicals
  • Microwave technology
  • Biological agents
  • Pyrolysis
  • Self-sealing tires
  • Thinner inner liners
  • Carbon black improvements
  • Summary and scoring
  • New fillers
  • All silica tire
  • Improved silica/silane systems
  • Processing oils
  • Tire making process and factories
  • Potentially important technologies that are rejected as too evolutionary or very low chance of success within the time scale of the report

Tire Technology Forecasts to 2035

  • Long-term trends impacting on the tire industry
  • Demographics
  • Infrastructure and urbanisation
  • Urbanisation
  • Regulations and legislation
  • Emission reduction and alternative fuels (e.g. electricity)
  • Sustainability of raw materials
  • Shale gas and fracking
  • Vehicle technology
  • Computer technologies, information technologies and smart and autonomous vehicles
  • Long-term trends in the tire industry
  • Increasing scarcity and cost of presently used raw materials
  • Environmental pressures
  • Inreasing world population
  • A change in the journeys undertaken
  • World tire market
  • Growth of China as producer and market
  • Expert’s views on tire trends over the next 20 years
  • Tire manufacturing methods
  • Elastomers
  • Processing oils
  • Reinforcing fillers
  • Tire cords
  • Sustainability and recycling
  • Noise reduction
  • Durability
  • Rolling resistance
  • Sensor, RFID embedded smart tires
  • Intelligent and adaptive tires
  • Possible scenarios
  • Continued evolutionary changes (automotives)
  • Futuristic extreme revolutionary changes (automotives)
  • Most likely scenarios

Tables and Figures

  • Middle class populations in BRIC, 2000, 2010 and 2020 (million)
  • Comparison of naphthenic black oil, TDAE and RAE
  • Middle class populations in BRIC, 2000, 2010 and 2020 (million)
  • Tire production in China, 2001– 2011 (million units)
  • Key enabling technologies
  • Key tire specific technologies
  • Technologies that are expected to have a significant impact but are considered evolutionary rather than disruptive
  • Potentially highly disruptive emerging technologies that have a low probability of success within the timescale of the report
  • Estimated global consumption of materials by the tire industry, (2012)
  • The main sectors of the tire market
  • Top 10 tire companies in the world by sales value, 2011
  • Typical composition of a tire (%)
  • Key enabling technologies
  • Scorecard computing power and cost
  • Scorecard for biotechnologies as an enabling technology
  • Scorecard sensor and RFID technologies
  • Scorecard battery and energy supply technologies
  • Scorecard modelling and simulation technologies
  • Scorecard alternative fuels
  • Scorecard shale gas
  • Smithers estimates for global rubber monomer requirements (million tonnes) for tire production 2014–2024
  • Advantages and limitations of syngas fermentation
  • Bio-sourced monomers (sugar feedstock option) scorecard
  • Bio-sourced monomers (residual biomass) scorecard
  • Bio-sourced butadiene scorecard template
  • Bio-sourced isoprene (for butyl rubber) scorecard
  • Bio-sourced isoprene (for polyisoprene) scorecard
  • Bio- isobutylene scorecard
  • Improvements to natural rubber strains scorecard
  • Alternative natural rubber scorecard
  • Modified natural rubber scorecard
  • Smart tires (basic) scorecard
  • Smart tires (advanced) scorecard
  • High aspect ratio tires scorecard
  • Non-pneumatic tire scorecard
  • Devulcanisation scorecard
  • Self-sealing tires scorecard
  • Thinner liner scorecard
  • Bio-sourced carbon blacks scorecard
  • Bio-fillers scorecard (starch, MCC)
  • All silica tire scorecard
  • Bio-oils scorecard
  • Continuous mixing scorecard
  • Technologies that are expected to have a significant impact but are considered evolutionary rather than disruptive
  • Potentially highly disruptive emerging technologies that have a low probability of success within the timescale of the report
  • Forecast population changes for the period 2015–2035
  • Tire labelling schemes coverage
  • Selected countries’ targets for reducing CO2 emissions Those countries with the largest proven technically recoverable
  • shale gas reserves Growth of the world car parc
  • Growth of the world commercial vehicle parc
  • Present status of fuel economy regulations
  • Automotive and tire market in 2035 with no disruptive changes
  • Automotive and tire market in 2035 with highly disruptive changes
  • Automotive and tire market in 2035 most likely scenario