Bruce Lambillotte to Present on Materials Benchmarking at 2016 Tire Technology Expo

(Akron, Ohio) - February 1, 2016  - Smithers Rapra, a world leader in rubber, plastics and composites testing, announced today the organization will present at the 2016 Tire Technology Expo February 16 – 18, 2016 in Hanover, Germany.

Bruce Lambillotte, general manager of Smithers Rapra’s Akron Laboratories and Tire Services, will present “Speed Ratings and Belt Overlays: A Materials Perspective” at the “Tire testing (in laboratory)” session on Thursday, February 18. In addition, Gary Crutchley, the company’s lead rubber and tire consultant in Europe, will moderate the “Tire production – future visions” session on Tuesday, February 16. For the full conference program agenda, visit

Lambillotte’s presentation is based on data from Smithers Rapra’s analyses of over 300 tires, using that data to benchmark passenger tire belt overlay (cap piles) construction details. Lambillotte will then correlate this information to speed ratings and present findings regarding reinforcing materials used in tire belt overlays.

“Given the range of tires studied, the presentation will give a broad perspective on the construction of tire belt overlays in the industry today,” said Jim Popio, vice president, North America, Smithers Rapra. “With over 40 years in the tire industry, Bruce’s expertise in tire materials makes him an ideal choice to lead the discussion on this interesting topic.”

Lambillotte is responsible for analytical and physical properties testing services for Smithers Rapra, North America. He is also a senior technical consultant, managing product and process-specific technical consulting activities involving polymer products.

Crutchley possesses an extensive background in research and testing in the tire industry. He has held both rubber development and tire production roles over the last 24 years. In his role at Smithers Rapra, he guides failure diagnosis, material selection, process support, development, training and expert witness services for a wide range of industries.

Tire Technology Expo attendees can also visit the Smithers Rapra booth 3050 to learn about the company’s full range of capabilities and services offered through a global network of accredited tire testing laboratories. Smithers Rapra performs a wide variety of SAE, ASTM, ISO, UNECE and EC tests supporting raw material suppliers, tire manufacturers and OEMs.

Smithers Rapra is also the global market leader in producing tire industry reports, based on extensive in-house primary research and industry data that underpins its appraisal of existing market conditions and forecasting.

The company will launch two new reports at Tire Technology Expo 2016: The Future of Off the Road Tyres to 2020 and The Future of Tyre Raw Materials to 2021. With thorough examination of the diverse threats, opportunities and emerging disruptive technologies set to shape tire supply and demand over the coming five years, the reports provide businesses within the tire industry with accurate and well-researched forecasts for the future.

Now in its sixteenth year, the Tire Technology Expo offers a premier technology showcase for visitors with exhibits of equipment and materials spanning the spectrum of the tire manufacturing process. Technologies that will be on display include additives, rubber mixing technology, tire design and simulation software, among many others. For more information on the 2016 Tire Technology Expo, visit

About Smithers Rapra

Smithers Rapra has been a trusted partner of the plastics and rubber industries for over 90 years. Our business is built around delivering a complete portfolio of rubber and plastic testing services to support a wide range of industry sectors including tire, automotive, polymer products, oil and gas, medical device, pharmaceutical, transport, packaging, industrial and consumer products. By integrating science, technology and business expertise, Smithers’ goal is to add value throughout the life cycle of our clients’ products. Please visit

About The Smithers Group

Headquartered in Akron, Ohio, The Smithers Group includes Smithers Apex, Smithers Avanza, Smithers Pira, Smithers Quality Assessments, Smithers Rapra and Smithers Visicient. Each Smithers Group company provides technology-based services focused on a defined market. As a group, the diversity of market sectors and technologies provides stability and a platform for long-term growth. By integrating science, technology and business expertise, Smithers’ goal is to add value throughout the life cycle of our clients’ products, by utilizing testing, consulting, information, and compliance services. All Smithers companies are known by their clients as Trusted Providers of Innovative Solutions. For more information, visit

You can reach the Smithers Rapra North America main office at:

425 West Market Street
Akron, Ohio 44303
Telephone: 330-762-7441