Smithers Rapra Experts Address Emerging Tire Trends at 2016 Traction Summit and Carbon Black World

Bruce Lambillotte and Dean Tener scheduled to speak at the upcoming Carbon Black World and Traction Summit in Fort Worth, TX.

(Akron, OH) – Smithers Rapra, a world leader in rubber, plastics and composites testing expertise, announced today that experts Dean Tener, Technical Manager, and Bruce Lambillotte, General Manager of Smithers Rapra’s Akron Laboratories and Tire Services, will speak about tire trends at Traction: Driving the Tire Industry Forward and Carbon Black World 2016. The events will take place concurrently May 25-26, 2016 at the Omni Fort Worth in Fort Worth, TX. and provide expert insight into the tire industry and carbon black supply chain.

Tener will lead discussion on the implications that electric and autonomous vehicles will have on tire designs. Tener’s presentation, on Wednesday, May 25 at 10 a.m., will spotlight various aspects of tire design and performance that must shift with technology changes.

“As technological advances in sensors, cameras, radar, software and electronics are incorporated into vehicles, the needs surrounding tires will change as well,” Tener said.

Lambillotte will explore how the increased use of silica has consequences for the material composition and performance of passenger tires and portends a challenge for the carbon black industry. His session, “Trends in Silica Usage in Passenger Tires” will take place on Wednesday, May 25 at 3:05 p.m.

“Traction and Carbon Black Summit offer an incredible opportunity to discuss innovations and the future of the tire industry paired with global expertise on issues affecting the carbon black supply chain,” said James Popio, Vice President, Smithers Rapra North America. “Dean and Bruce are respected experts in the tire industry and will offer an inside look at tire construction and considerations for autonomous vehicles.”

Tener has over 30 years of experience in the research, design and testing sectors of the automotive industry. Prior to joining Smithers, he led testing on tire and wheel systems at General Motors and CAE simulation for vehicle systems at Honda R&D Americas. He also worked on tire development at Bridgestone.

Lambillotte has more than 40 years of experience in the rubber industry, with a background in product development for Continental General Tire Inc. He is responsible for analytical and physical properties testing services for Smithers Rapra, North America. He is also a senior technical consultant, managing product and process-specific technical consulting activities involving polymer products.

Visit Traction or Carbon Black World for more information. Attendees can attend programming at both conferences for no additional cost.

Expertise within Smithers spans several key industry sectors including automotive, tire, rubber and polymer products, aerospace, medical device and pharmaceuticals. For more information about Smithers Rapra visit

About Smithers Rapra

Smithers Rapra has been a trusted partner of the plastics and rubber industries for over 90 years. Our business is built around delivering a complete portfolio of rubber and plastic testing services to support a wide range of industry sectors including tire, automotive, polymer products, oil and gas, medical device, pharmaceutical, transport, packaging, industrial, and consumer products. By integrating science, technology and business expertise, Smithers’ goal is to add value throughout the life cycle of our clients’ products. Please visit

About The Smithers Group

Headquartered in Akron, Ohio, The Smithers Group includes Smithers Apex, Smithers Avanza, Smithers Pira, Smithers Quality Assessments, Smithers Rapra, and Smithers Viscient. Each Smithers Group company provides technology-based services focused on a defined market. As a group, the diversity of market sectors and technologies provides stability and a platform for long-term growth. By integrating science, technology and business expertise, Smithers’ goal is to add value throughout the life cycle of our clients’ products, by utilizing testing, consulting, information, and compliance services. All Smithers companies are known by their clients as Trusted Providers of Innovative Solutions. For more information, visit

You can reach the Smithers Rapra North America office at:

425 West Market Street
Akron, Ohio 44303
Telephone: 330-762-7441