The global nonwoven wipes market consumed 1.5 million tonnes or 27.5 billion m2 of nonwovens in 2022, valued at $20.8 billion. The global wipes market is forecast to consume 2.1 million tonnes or 41.6 billion m2 of nonwovens, valued at $29.0 billion in 2027. Forecast growth rates for 2022– 27 are 7.4% (tonnes), 8.6% (m2) and 6.8% (sales $).
Whenever the return to a ‘new normal’ occurs, whether it is 2023 or 2024, the global wipes market will revert to being driven by fundamental factors. While some segments will continue to slow in growth in response to global economic issues, others will flourish as consumers continue to disinfect and clean more than pre-pandemic.
This report covers all nonwoven wipes, globally; data will be provided for the time period 2017–27, with both historical and projected information provided. Overall, the global nonwoven wipes market is forecast to experience slightly higher than historical growth rates through 2027.
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What will you discover?
- While Covid-19 had a strong effect on select segments of the wipes business in 2020, this effect was both narrow and short lived. Most consumer wipes saw an increase in demand in 2020, while most industrial wipes saw a decrease; the overall effect was about a 3% faster growth rate in demand for all wipes in 2020, followed by a return to near normal rates in 2021–22
- Some segments, including disinfecting wipes and healthcare wipes, are forecast to remain above historical levels through 2027
- Conversely, food service wipes and general purpose industrial wipes are forecast to lag behind historical levels through 2027.
The Smithers methodology
- Wipes growth will remain almost flat from 2022 to 2027
- Wipes sales value will decrease in South America and Asia, growing in Europe, the Middle East and Africa
- Some of this growth is forecast due to the very low wipes sales value in 2022; for example, Eastern Europe is forecast to have recovered somewhat by 2027 from Russia’s invasion of the Ukraine and subsequent sanctions, as well as from Turkey’s current economic and political issues.
This report is based on extensive primary and secondary research. Primary research consisted of targeted interviews with material suppliers, converters and experts drawn from key markets. This was supported by secondary research in the form of extensive literature analysis of published data, official government statistics, domestic and international trade organisation data, company websites, industry reports, trade press articles, presentations, and attendance at trade events.
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About the author
- Pulp suppliers
- Paper suppliers
- Wipe suppliers
- Machinery and equipment suppliers
- Other raw material suppliers and producers
- Wipe manufacturers
Phil Mango has spent almost 40 years in the nonwovens industry. He has had varying positions and areas of expertise within the industry, from applications management for the global leader in nonwoven binders to technology director for the world’s largest airlaid producer, to founder, owner and head of operations for his own nonwovens company. He entered the consulting field in 2003 and has authored more than 35 reports for Smithers.